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Overview
Since its inception in 2013 in Perth, Kenya Australia Chamber of Commerce, KACC, personnel have been in the fore front advocating for pro-business policies that help create jobs and grow economies for our members in Kenya and Australia.
Our Commitment to Your Business Vision
At the heart of our mission, we stand committed to supporting the unique path each business chooses to embark upon. Our expertise at the Kenya Australia Chamber of Commerce (KACC) is in navigating the intricate landscape of transnational commerce between Kenya and Australia. We are your partners in every step, offering insightful guidance through the various procedures of international trade, investment, and entrepreneurial ventures across these two vibrant nations.
Advancing Global Trade with Integrity and Innovation
Our focus transcends the mere facilitation of trade; we are dedicated to promoting a world of fair, responsible business practices and fostering a universally beneficial approach to governance. By merging our considerable global influence with our unparalleled proficiency in advocacy, standard-setting, and oversight mechanisms, we aim to set new benchmarks in international commerce.
Recognizing the multifaceted and invaluable economic relationship between Kenya and Australia, KACC harnesses its resources to augment this strategic partnership. Our endeavors are aligned with enhancing mutual prosperity, reinforcing security and stability, championing responses to climate change, and driving sustainable development efforts.
Fueling Our Strategic Partnership
The economic synergy between Kenya and Australia is not just multidimensional—it is a powerhouse of mutual benefit that adds unparalleled value to our members. Our priority as a chamber is to nourish this strategic partnership in aspects critical to the well-being of our nations:
People-to-People Ties
Fostering relationships that build on the rich cultural exchange and mutual understanding between our communities.
Mutual Prosperity
Cultivating avenues for economic growth and investment that benefit both nations equally.
Security and Stability
Working jointly towards creating safer, more stable environments conducive to sustained development and prosperity.
Climate Action and Sustainable Development
Advocating for innovative solutions and practices that address climate change challenges while promoting sustainable development objectives.
At KACC, our vision is to create a platform that not only advances the commercial interests of our members but also contributes meaningfully to the broader societal and environmental goals shared by Kenya and Australia. Join us in crafting a future where our nations thrive together, elevating each other in prosperity, innovation, and sustainable progress.
Embark on this Journey with Us
Discover the limitless potential of a strategic partnership with KACC. Whether you are looking to expand your business horizon, explore new markets, or contribute to the socio-economic growth of Kenya and Australia, we are here to support, guide, and partner with you. Together, we can achieve remarkable milestones.
Let's redefine what's possible
Key Focus Areas
Key Industries
Agriculture and Agribusiness
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Environment and Sustainability
Innovation and Technology
Mining, Oil and Gas
Energy
Education
International Strategy
How to Enter an International Market
Eight Steps for Putting Together a Successful International Strategy
1. Set Goals for Your International Strategy
Before you do anything, take the time to understand what you want to get out of your international strategy. Every business wants to gain more customers, but your goals should be more specific than that. What are your sales goals for year one, year five, and beyond? What kind of customer retention can you realistically expect? How much time and money do you expect to spend on the expansion? How long will it take to see a return on investment?
Make sure your goals align with your product/service and your industry. Set realistic targets, so you can use these goals as a benchmark for your progress.
2. Identify Your Product/ Service
While this might seem obvious, you need to know what you’re going to sell in the new market. If your company only has one product or service, this step will be easy. If you have numerous offerings, decide which ones you will begin your expansion with.
3. Research New Markets
With your goals in hand, look for international markets where you can meet or exceed those goals. Cast your net wide by looking at several markets. Many governments and trade associations offer resources to help you understand foreign markets. Read through their reports to see how your product/service will resonate with the local consumer base.
While you will need to have someone pour over reports and statistics, you can’t truly understand a foreign market remotely. Attend trade shows in your target markets to make new contacts and learn about the local business culture. You can learn a lot about how to market your product/service offerings by experiencing the local life and culture.
Market research should also include the local regulatory environment. Every market has its own set of legal requirements to protect workers and consumers.
4. Understand Your Competition
5. Plan Your Marketing Strategy
6. Plan Your International Organisational Structure
7. Determine Your Distribution Strategy
- Direct to end-user
- Distributors in-country
- Your e-commerce website
- A third-party e-commerce platform
- Supplier to a large company with international sale
- Franchise your business.
- Determine which channel best fits your business before entering the new market.