Since its inception in 2013 in Perth, Kenya Australia Chamber of Commerce, KACC, personnel have been in the fore front advocating for pro-business policies that help create jobs and grow economies for our members in Kenya and Australia.

Our Commitment to Your Business Vision

At the heart of our mission, we stand committed to supporting the unique path each business chooses to embark upon. Our expertise at the Kenya Australia Chamber of Commerce (KACC) is in navigating the intricate landscape of transnational commerce between Kenya and Australia. We are your partners in every step, offering insightful guidance through the various procedures of international trade, investment, and entrepreneurial ventures across these two vibrant nations.

Advancing Global Trade with Integrity and Innovation

Our focus transcends the mere facilitation of trade; we are dedicated to promoting a world of fair, responsible business practices and fostering a universally beneficial approach to governance. By merging our considerable global influence with our unparalleled proficiency in advocacy, standard-setting, and oversight mechanisms, we aim to set new benchmarks in international commerce.

Recognizing the multifaceted and invaluable economic relationship between Kenya and Australia, KACC harnesses its resources to augment this strategic partnership. Our endeavors are aligned with enhancing mutual prosperity, reinforcing security and stability, championing responses to climate change, and driving sustainable development efforts.

Fueling Our Strategic Partnership

The economic synergy between Kenya and Australia is not just multidimensional—it is a powerhouse of mutual benefit that adds unparalleled value to our members. Our priority as a chamber is to nourish this strategic partnership in aspects critical to the well-being of our nations:

People-to-People Ties

Fostering relationships that build on the rich cultural exchange and mutual understanding between our communities.

Mutual Prosperity

Cultivating avenues for economic growth and investment that benefit both nations equally.

Security and Stability

Working jointly towards creating safer, more stable environments conducive to sustained development and prosperity.

Climate Action and Sustainable Development

Advocating for innovative solutions and practices that address climate change challenges while promoting sustainable development objectives.

At KACC, our vision is to create a platform that not only advances the commercial interests of our members but also contributes meaningfully to the broader societal and environmental goals shared by Kenya and Australia. Join us in crafting a future where our nations thrive together, elevating each other in prosperity, innovation, and sustainable progress.

Embark on this Journey with Us

Discover the limitless potential of a strategic partnership with KACC. Whether you are looking to expand your business horizon, explore new markets, or contribute to the socio-economic growth of Kenya and Australia, we are here to support, guide, and partner with you. Together, we can achieve remarkable milestones.

Let's redefine what's possible

Connect with us today and be part of this transformative journey.

Key Focus Areas

Navigating the complexities of international trade and investment can be daunting for businesses. KACC offers advisory services to help companies overcome challenges and capitalize on opportunities in the Kenyan and Australian markets. Whether it’s assistance with market entry strategies, regulatory compliance, or business matchmaking, KACC provides personalized support tailored to the specific needs of its members.
The Kenya Australia Chamber of Commerce (KACC) is a vital platform facilitating trade and investment between Kenya and Australia. With a mission to foster economic growth and strengthen bilateral relations, KACC offers a range of business promotion services aimed at supporting companies from both countries
In today’s dynamic business environment, access to timely and relevant market intelligence is crucial for making informed decisions. KACC offers market intelligence services that provide insights into market trends, regulatory changes, and business opportunities in both Kenya and Australia.
KACC organizes trade missions and business delegations to facilitate direct engagement between businesses in Kenya and Australia. These missions provide participants with the opportunity to explore new markets, meet potential partners, and establish business connections. Whether it’s seeking export opportunities for Kenyan products in Australia or attracting Australian investment in Kenya, KACC’s trade missions offer a platform for business expansion and collaboration.

Key Industries

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International Strategy

How to Enter an International Market

Eight Steps for Putting Together a Successful International Strategy

Before you do anything, take the time to understand what you want to get out of your international strategy. Every business wants to gain more customers, but your goals should be more specific than that. What are your sales goals for year one, year five, and beyond? What kind of customer retention can you realistically expect? How much time and money do you expect to spend on the expansion? How long will it take to see a return on investment?

Make sure your goals align with your product/service and your industry. Set realistic targets, so you can use these goals as a benchmark for your progress.

While this might seem obvious, you need to know what you’re going to sell in the new market. If your company only has one product or service, this step will be easy. If you have numerous offerings, decide which ones you will begin your expansion with.

With your goals in hand, look for international markets where you can meet or exceed those goals. Cast your net wide by looking at several markets. Many governments and trade associations offer resources to help you understand foreign markets. Read through their reports to see how your product/service will resonate with the local consumer base.

While you will need to have someone pour over reports and statistics, you can’t truly understand a foreign market remotely. Attend trade shows in your target markets to make new contacts and learn about the local business culture.  You can learn a lot about how to market your product/service offerings by experiencing the local life and culture.

Market research should also include the local regulatory environment. Every market has its own set of legal requirements to protect workers and consumers.

To do well in any market, you need to understand the local competition and how they approach the market. Each market has its own mix of competitors and cultures that define how an industry works
Even before you choose a target market, think about your overall marketing strategy. Do you want to have a different advertising message in each market you enter? Do you want to maintain a global brand? Or do you want a consistent, global brand that is slightly tailored for each marketplace? Choose whichever strategy will most clearly communicate your competitive advantage to new markets.
Entering one or more international markets will affect your organizational structure. A pro-active plan will keep your staff focused on their individual responsibilities and promote efficient work. Consider how you will staff for each new market and how teams from different markets will communicate to share ideas.
There are many ways to get your offerings to a new market. Some of these include:
  • Direct to end-user
  • Distributors in-country
  • Your e-commerce website
  • A third-party e-commerce platform
  • Supplier to a large company with international sale
  • Franchise your business.
  • Determine which channel best fits your business before entering the new market.
Each one comes with its own set of advantages and disadvantages.
Only one-third of small and medium-sized businesses develop a written international strategy before moving into international markets. A written plan keeps your team aligned and can guide your organization as it begins an international expansion. Once you have a plan, it is easier to follow the action items and not be overwhelmed. A plan can keep your company focused on the right goals and strategies rather than simply reacting to the market. Expanding operations into an international market can be challenging, but it opens the door to many new and exciting opportunities. To help your company achieve healthy international growth, utilise the KACC International Kickstart solution. Get in touch with our team today to learn the benefits of our International solution.

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